Hospital Foundations and Hospitals

Within Hospital Foundations and Hospitals, we find organizations that range from children’s hospitals and general medical centers to specialized cancer centers in the United States and Canada. 

Hospital Foundations and Hospitals generally leverage a wide range of fundraising strategies including principal giving, grateful patient and families, and events. This vertical focuses on cultivating a culture of philanthropy for board members, hospital team members, and volunteers. COVID-19 was a powerful reminder that hospitals and heath foundations are critical to the health and well-being of our local communities.  

Online Giving & Sustainer Trends

  • Hospital Foundations and Hospitals saw the report’s second-highest increases in first-time average gift amount (19%) and repeat amount (8.1%).
  • These organizations outperform the industry benchmark for percentage of email list that donates (14.6% vs 13.4%).
  • There was strong growth (8.2%) in sustainer revenue as a percentage of total (year-over-year), but the data shows these organizations are the lowest performer for sustainer revenue as a percentage of overall revenue (3.6%).

Email Engagement Trends

  • Email lists grew at the second-highest rate (10.9%).
  • Email and fundraising email click rates performed at the industry median.
  • Organizations in this group saw the highest increase in the industry other than Food Banks in revenue solicited by email, 82.87%.

Using email blasts and powerful peer-to-peer giving campaigns, Garnet Health Foundation raised more than $150,000 in cash and in-kind donations in six weeks, including meals for hospital staff.

Which of these trends will continue?

Blackbaud experts identify the 2020 trends likely to continue into 2022 and suggest ideas and tactics to make the most of online fundraising.