Blackbaud Luminate Online® Benchmark Report 2020
A Guide to Evaluating Your Organization’s Performance
for the Year Ahead
Like past disasters such as Hurricane Sandy (2012), the Haitian Earthquake (2010) and Hurricane Katrina (2005), donor generosity during an emergency drove online giving growth in 2020. But unlike those past events, COVID-19 disrupted existing fundraising channels and forced nonprofits to quickly pivot from existing fundraising plans. Without in-person events, canvassing, tours, and meetings, nonprofits had to accelerate new digital strategies.
The resulting trends are on display in the 2020 version of the Blackbaud Luminate Online Benchmark Report. There’s no question that 2020 was an anomaly. But, this data still offers insight into your organization’s performance under pressure and how your online fundraising success compares to peers.