The Arts, Culture, and Humanities include cultural organizations such as museums, zoos, public gardens, and aquariums in addition to performing arts organizations like symphonies, operas, ballets, and theaters, as well as foundations that support the arts. These are the places that inspire life-long learning and discovery of what makes us human.
Larger arts and cultural organizations have a broader, often national, fundraising footprint. Smaller organizations draw on the local or regional community for their support. Both types of organizations were severely impacted by COVID-19, having to shut their doors and pivot to virtual experiences.
In late 2019, we launched a Welcome Series in Blackbaud Luminate Online to share more about the mission and programs of the Museum. To date, the series—which uses Blackbaud partner Omatic Software as the integration solution between Altru and Luminate—has been comprised of nine messages, with a 22.4% open rate. This work laid the foundation for future communications with visitors returning during the Museum’s COVID-19 reopening.
