Look Ahead Guide

Benchmark Against Organizations of Similar Size

In the Benchmark Against Organizations of Similar Size section, performance is examined by email list size, compared to results for the overall nonprofit industry. In some cases, comparing yourself against like-size organizations is more beneficial than comparisons based on mission.

Use the arrows or dots to view data for organizations of various sizes.

Organizations with Email List Size
Organizations with Email List Size <10,000
Organizations with Email List Size 10,000-49,999
Organizations with Email List Size 10,000-49,999
Organizations with Email List Size 50,000-99,999
Organizations with Email List Size 50,000-99,999
Organizations with Email List Size 100,000-249,999
Organizations with Email List Size 100,000-249,999
Organizations with Email List Size 250,000-499,999
Organizations with Email List Size 250,000-499,999
Organizations with Email List Size 500,000-999,999
Organizations with Email List Size 500,000-999,999
Organizations with Email List Size 1,000,000
Organizations with Email List Size 1,000,000

Which of these trends will continue?

Blackbaud experts identify the 2020 trends likely to continue into 2022 and suggest ideas and tactics to make the most of online fundraising.

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