The Higher Education sector is comprised of public and private colleges and universities throughout the United States and Canada, including their associated foundations, alumni associations, and athletic organizations. It also includes scholarship-granting organizations and foundations.
Higher Education is generally less focused on sustainers and more on constituent engagement—in the form of event participation, volunteerism, and involvement in campus initiatives. Email list acquisition is also less of a concern for Higher Education institutions, as these organizations organically grow their constituent lists with each incoming and graduating class.
We are using all of the elements that we know will make a donor or a friend or a supporter open up the email to look at it," she continued. "We have the quotes, we have the pictures of our talented students, we have the great design layout and great colors, we have the message that is perfect, and we have the links that go directly to the donate page."
